The Top Celebrity Investors of 2023: Babyface, YouTubers, and More

Celebrities are redefining wealth, channelling their fame into high-return investments in real estate, tech, and luxury assets. Babyface Chase Hudson Bella Poarch are some of the savvy investors setting new standards. Which celebrity investment strategy in 2023 stands out as the smartest move?

The Top Celebrity Investors of 2023: Babyface, YouTubers, and More

Celebrities are expanding their wealth beyond the glitz of Hollywood and the spotlight of concert stages. Instead of merely relying on their primary careers, many stars have become savvy investors, strategically building financial portfolios that rival seasoned Wall Street experts. 

In an era where diversification is essential, these celebrities have embraced investments across real estate, technology, luxury assets, and beyond, making their mark as smart financial strategists.

A study conducted by FOREX.com, a subsidiary of StoneX with assets worth $7.8 billion, sheds light on how these high-profile personalities have invested their money across a range of assets. From luxury properties and financial instruments to endorsement deals, celebrities are increasingly aligning themselves with ventures that reflect their interests and secure their financial future. Here’s a look at the top celebrity investors of 2023, including Babyface, YouTubers, and more.

What is babyface net worth 2023

Kenneth “Babyface” Edmonds, a ’90s music icon, leads the list with a remarkable 134.4% return on his net worth. Babyface, renowned for his songwriting and production talents, has invested heavily in real estate, holding over 20 properties worldwide. His New York property is valued at $7 million, and he owns a lavish mansion in Paris worth $3 million. Babyface’s impressive vehicle collection includes a Bugatti Chiron valued at $3 million, adding further dimension to his diversified portfolio.

This success story shows that Babyface has mastered the art of leveraging his wealth in ventures that offer substantial returns. While singers typically see a return of 13.51% on their net worth, Babyface’s investments have more than doubled this average, securing his place as a top celebrity investor.

Babyface net worth 2023

As of 2023, Kenneth “Babyface” Edmonds, the renowned American singer, songwriter, and record producer, has an estimated net worth of $200 million. This substantial wealth stems from his prolific career in the music industry, where he has written and produced over 26 number-one R&B hits and earned 12 Grammy Awards. Beyond his musical endeavours, Babyface has made significant investments in real estate. In 1998, he purchased a plot of land in Los Angeles’ Bel Air neighbourhood for $825,000 and constructed an 11,000-square-foot mansion, which he listed for sale in 2022 at $8 million. Additionally, in 2004, he acquired a 7,648-square-foot, five-bedroom home in Beverly Hills for $4.8 million.

Chase Hudson

Chase Hudson, also known as “Huddy” and one of the youngest investors on this list, has proven that Gen Z celebrities are earning fame and diversifying their assets early. With a net worth of $11 million, Hudson has achieved a 68.7% return on his investments. His portfolio includes a six-bedroom luxury home in California, valued at around $9 million, as well as an impressive car collection featuring two Jaguars and a Ferrari F8 worth approximately $590,000.

Hudson’s investment ventures highlight a trend among younger celebrities who are using their social media influence to secure significant income streams and growth in financial investments. This new generation of celebrity investors is not just making wise financial decisions—they’re establishing long-term financial security that goes beyond internet fame.

Billy Joel

With a net worth of $230 million, music legend Billy Joel has long been known for his powerful lyrics and commanding stage presence. But Joel has also shown himself to be an astute real estate investor, achieving a 52.2% return on his net worth. His portfolio includes a 14,000-square-foot mansion in New York and a Manhattan apartment. His New York mansion, listed at $49 million, is a testament to his ability to identify high-value real estate assets.

Beyond real estate, Joel’s wealth extends to his record label and publishing company, as well as investments in stocks and other profitable ventures. His approach is indicative of a mature investor who capitalises on various opportunities, particularly in tangible assets with long-term growth potential.

Bella Poarch

Social media influencer Bella Poarch has risen to fame on platforms like TikTok, and her financial acumen is no less remarkable. As the top female investor on this list, Poarch has achieved a 51% return on her net worth. Her journey reflects the power of social media in turning influence into investment capital, allowing her to diversify her wealth beyond digital fame.

Poarch’s success underscores how social media celebrities can use their large followings to secure sponsorships and endorsement deals that drive further income. Her strategic choices align with the investment behaviour of her YouTube contemporaries, who see some of the highest returns among celebrity investors.

Which Celebrity Career Paths Yield the Best Returns?

While Babyface, Billy Joel, and Bella Poarch have all made waves in the investment world, it’s YouTubers who see the highest returns on average. According to FOREX.com’s research, YouTubers achieve an impressive 13.6% return on their net worth, outpacing most other professions. Despite having lower average net worths initially, these creators are adept at leveraging their online influence to secure endorsement deals, invest in merchandise, and even venture into their product lines. This high return rate highlights the monetisation potential for digital creators who engage with their fanbase daily.

Conversely, despite having an average net worth of $905 million, athletes experience a lower average return on investment, around 9.84%. While these figures may seem surprising, they reveal that high net worth does not always translate to investment success, emphasising the importance of financial literacy and diversification.

Other noteworthy celebrity investors

While Babyface and Chase Hudson lead the rankings, other stars also exemplify how strategic investments can amplify their fortunes.

Ashton Kutcher

Known for his roles in television and film, Ashton Kutcher is equally known as a tech investor. Through his investment firm, A-Grade Investments, Kutcher has stakes in companies like Airbnb, Spotify, and Uber. Kutcher’s approach to venture capital has inspired other celebrities to explore investments in tech startups, with his net worth significantly bolstered by these high-growth investments.

Jay-Z

Jay-Z’s ventures span beyond music into fashion, liquor, and tech. From his clothing line Rocawear to his stake in Armand de Brignac champagne, Jay-Z’s investments reflect a deep understanding of brand value. Recently, he has added tech investments to his portfolio, including partnerships with companies in financial services and blockchain, further diversifying his assets.

Serena Williams

Serena Williams’ investment strategy has focused on startups, particularly those led by women and underrepresented groups. Through her firm, Serena Ventures, Williams has invested in over 50 startups, with an emphasis on promoting diversity and supporting businesses she believes in. Her strategic focus on social impact has positioned her as a unique figure in the celebrity investment world, emphasising the value of aligning financial goals with personal principles.

Final thoughts

In 2023, celebrity investing has evolved far beyond the traditional avenues, with stars from various fields demonstrating how diversification and strategic choices can yield impressive financial results. From Babyface’s robust real estate portfolio to Chase Hudson’s early adoption of asset diversification, these celebrities showcase the power of leveraging fame for long-term wealth. 

This trend highlights a shift where entertainers, influencers, and athletes alike are not merely building brands but are engaging in ventures that secure their financial future and reflect their personal interests and values.

Key takeaways

  • Babyface exemplifies how singers, often with higher disposable incomes and loyal fanbases, can achieve exceptional returns on investment.
  • YouTubers and social media influencers are gaining an edge in the investment world, with an average return on net worth of 13.6%.
  • With an average net worth of $905 million, athletes are among the wealthiest but do not necessarily yield high investment returns, reflecting the challenge of balancing sports and strategic investment.